Website SEO, or search engine optimisation, simply put, is the process of improving a website to make it more searchable in organic search. For example, when people search for products or services related to your business on Google, the better the SEO of your website, the better your search ranking and the more likely you are to reach your potential customers.
How does website SEO work?
Search engines such as Google and Bing use robots to index websites on the internet. By moving through links, gathering information about a website and adding indexes to it. Think of an index as a giant library where every page is indexed and where a librarian (search engine) can help a searcher find exactly the page they are looking for.
Algorithms analyse indexed pages, taking into account hundreds of factors and signals, to determine whether an indexed page should appear in search results for a given query.
Unlike paid search advertising, you cannot pay search engines to rank higher for organic search.
The main factors of website SEO such as content quality, website structure, relevant keywords, loading speed and indexability. Search algorithms are designed to display relevant and authoritative pages and provide users with the best search experience. Read more: How search engines work
Why is SEO optimisation necessary?
SEO optimisation is a key part of digital marketing, as people perform trillions of searches every year, often for purchase or business purposes to find information about products and services. Search is often the main source of digital traffic for brands and complements the work of other marketing channels. Improved visibility and higher search rankings can have a significant impact on sales results.
Search engine search algorithms have evolved a lot in recent years to give users more direct matches, which keep users on the results page longer. It should also be noted that new features such as rich results and knowledge panels in search results can increase visibility and give users more information about your business directly. All in all, SEO is one of the foundations of digital marketing. If you know what your website visitors want and are looking for then you can apply this knowledge to your campaigns (paid and organic) both on your website and on social media.
Why is SEO important for business?
Website visibility and search ranking results
One of the most important functions of SEO is to improve your visibility in searches, which means that it is easier for potential customers to find you when they are looking for products or services that your business offers. Visibility is directly linked to your position in organic search.
The higher your website is ranked on the search engine results page (SERP), the more likely it is that your website will be seen and visited. For example: 33% of clicks will go no further than the first page of search results and the first five entries will receive over 75% of all clicks.
Website traffic
Increased traffic is one of the main goals of SEO, and by improving visibility and search results, you will increase traffic to your website. If you want to increase your website's visibility and search rankings organically, you need to use SEO best practices that will help your website reach the first page of search results, or ideally the first position in search results.
Domain authority
Basically, domain authority means that a website is trustworthy, of high quality, relevant and has something important to offer the visitor. The more authority a website has, the higher its ranking in organic search and the more reason visitors have to trust your brand.
Better user experience (UX)
An important part of SEO is the technical optimisation of its quality content and website. Quality content and technical optimization improves the user experience and creates a smooth and positive customer experience that helps to rank in search results.
For example, a website that is visually outdated and the previous design is not adaptable to different devices is not a mobile-friendly design and search engines do not consider the website to meet the criteria for a good user experience. After updating the homepage with an adaptive design across all modern devices, the search engines' rating of its user experience will also improve.
Similarly, if you speed up the loading speed of your website, the bounce rate (the percentage of visitors who leave after visiting your website) will decrease. Nearly 50% of consumers expect a homepage to load in at least two seconds, and the longer the load time, the higher the bounce rate. A one-second delay in load time can lead to a 20% drop in conversion rate.
What kind of SEO services do we offer?
Website SEO audit
One of the main goals of search engines is to provide the best possible user experience. Technical SEO includes a number of components such as site speed, XML -I sitemap, content quality, duplicate content, crawling errors, page structure, internal links, schema, redirects and image optimization. These elements are critical to the performance of your website. We perform a technical SEO audit to identify problem areas and develop optimization solutions.
In-house SEO
One of the most important goals of search engines is to provide the user with relevant and quality content. If the content of a website is engaging, meaningful and informative, the website will also be ranked above the relevant keywords in search. Well-executed on-page SEO includes regular content updates ( on the content side, content freshness is a known factor for search engines). We create a content plan for your website based on which we write structured texts containing keywords.
Read more: Content creation service
SEO Keyword analysis
Based on SEO Keyword Analysis, we create a keyword strategy for your website. We start the analysis by checking the performance of the keywords that already exist on your website. After the review, we will perform a keyword analysis of 3-5 main competitors. Based on keyword overlap and relevance.
In order to ensure better results, we will carry out a sectoral analysis to find long keywords based on niche. After gathering and analysing all the keywords, we will create a report highlighting the potential opportunities, trends and themes for the keywords. Which you can also use for social media, digital advertising and writing content articles.
Competitor analysis
We will provide an in-depth analysis of 3-5 direct competitors, their optimization tactics, the keywords they use and keyword performance, search engine rankings, social media presence and technical and backlink profiles. These processes allow us to create an SEO strategy that will give you an edge in the keyword-based searches.
Off-page SEO
At the heart of off-page SEO strategies are high-quality referring external links that are derived naturally. Google uses external referral links to validate and verify the credibility and authority of your website and brand. We analyse the external referring links to your website and create a backlinking strategy to acquire new quality links to increase the authority of your domain. To ensure that the backlinking profile of your website meets search engine standards, we focus on three main criteria when creating backlinks: Quality, Relevance and Authority.
- A quality link comes from a website with highly rated content and user experience and a high domain rating.
- The relevance of a link means that the link to the homepage comes from a page that is thematically related to it.
- An authoritative link is a link that points to a website and comes from a website that is trusted by a search engine.
Local SEO
Local SEO is essential for off-page SEO. Similar to backlinking, Google and other search engines use business information such as location, phone number and website URL to verify information in order to display it in local searches. It is important that this information is up-to-date and accurate.
How can you benefit from SEO?
Search engine optimisation plays a key role in the success of a company's website and is a long and time-consuming process. The main advantage of outsourcing SEO is that you can focus on your core business and don't have to learn a side area that is not related to your day-to-day work or hire a separate person to do it. When you outsource SEO services, you are entrusting the job to professionals who are experienced and do the job every day.
Since search engine optimization is an ongoing process, outsourcing the service ensures that the website is optimized, the user experience is high and best practices and latest trends are implemented. There is no cost for the company to purchase SEO tools and train staff.
How much does an SEO service cost?
We understand that every business and website is unique, which is why we approach each client individually. The price of the SEO service is based on the volume of work ordered. We approach each client on an individual basis and provide each client with an individual quote. Ask for a quote today, through the contact form below, or send us an email or call +372 5557 0389!
Website SEO
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